Justin Chong
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ASPaC Meiji Fresh Milk

BA Design Communication (Level 2) / For submission to ASPaC 2018

Mount Fuji, a quintessential part of Japan’s Culture, inspires the package’s form and branding. Represented in the Meiji Brand, the 200ML package is made for Fresh Cow Milk and designed with user experience while taking care of the environment.
Purposed for convenience stores, it enables the user to open the lid with one pull, where the foil cover fully unfolds to form the shape of a Red Sun.

​The Red Sun (represented by the foil) rises behind Mount Fuji (represented by the package), creating a moment of freshness and calmness, representing the visual message of the branding. 


*Not actual product. This packaging is a concept design for submission into a competition.
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Note: Some Images used in this deck come from Pexels.com, while the rest are self taken.

The most worth-while thing is to try to put happiness into the lives of others.
Lord Robert Baden-Powell, Founder of Scouting
I write when I travel. View the blog or Follow via Instagram (#brenchtravels #brenchrecipes)
In addition, I manage my unit's webpage. View the site

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  • Home
  • About me
  • Portfolio
    • Commercial >
      • Present Perfect 01
      • Oxygen Cylinder
      • Yes! Toilet Paper
      • Built In SG
      • Built In SG: Poster
      • Pro Bono: Scouts >
        • Singapore International Jamboree 2015
        • SALT
        • SLC15
        • Project Sunshine
        • National Cub Scout Gangshow
        • SA Campfire
        • SA Orienteering Competition
    • Works >
      • RSA Student ​Awards
      • Micro Spaces with Public Housing >
        • Animated Presentation
      • ASPaC Meiji Fresh Milk >
        • Animated Microsite
      • Physical Gestalts
      • Subverting the Everyday Life
      • Re-think: Absurdity
      • Shaping the Peculiar
      • Ink
    • Products >
      • Fold
      • Quick Aid
      • Seal
  • Let's Talk